For the third year, Sports JRN418 has successfully competed a real-world challenge with Fox Sports U and Fox Sports Detroit. This year’s project was working on a content, marketing and collateral plan for FSD’s annual 5K race in downtown Detroit with the Detroit Tigers. Students looked at ways to make the content (broadcast, multimedia, marketing, social and other) compelling and targeted to specific audiences.
Students worked all semester on research, demographics, tagline, call to action, content development, and then presented their final projects to executives from Fox Sports main LA office and FS Detroit.
The winning team is “Who runs the D?”, with Troy Rose, Conor Mathes and and Zach Mitchell, for their outstanding concept, presentation and innovative video.
Also selected as a winner is Gabrielle Johnson for team 3’s outstanding graphics and her presentation.
Congratulations to all the teams and especially to our winners!